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Winner of the prestigious 2004 "Boating Retailer of the Year Campaign" national award presented by the MRAA. The Competition was comprised of over 600 entries from dealers and many agencies nationwide. This year-long campaign was a large multi-platform integrated approach utilizing print advertising, radio, television, direct mail and on-site promotions. The campaign was selected by the Recreational Boating & Fishing Foundation as the annual case study for their members. 

This co-op effort between Centreville National Bank and Warehouse Creek Yacht Sales offered special incentives and financing options for CNB account holders. The 60-day campaign featured WCYS boats at each CNB branch location with inside signage at every teller window. Monthly statement stuffers were mailed to reinforce the offer. A major print and broadcast buy proved to be very effective for both entities.

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