Winner of the prestigious 2004 "Boating Retailer of the Year Campaign" national award presented by the MRAA. The Competition was comprised of over 600 entries from dealers and many agencies nationwide. This year-long campaign was a large multi-platform integrated approach utilizing print advertising, radio, television, direct mail and on-site promotions.

Click on any image at left for samples

The campaign was selected by the Recreational Boating & Fishing Foundation as the annual case study for their members.  The study was sent to over 600 boat dealers nationwide for them to emulate.

Click here for copy in pdf format
The program was fully explained in a video produced by the NMMA for presentation at their National Convention.

Click here for an edited version in streaming video

(real media format)